Guidance

Government Digital Service user research privacy notice

Find details here about the privacy policy for the Government Digital Service's (GDS) user research, and how we collect and process your data.

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GDS carries out user research to test and improve services.

Privacy notices explain what we do with your data and how to contact us with any questions.

Published 11 March 2019

Last updated 9 June 2025 + show all updates

9 June 2025
Updated to include information about the use of AI tools. Also updated to reflect that CDDO is now part of GDS, and GDS is now part of DSIT (formerly they were both part of the Cabinet Office). This includes changing the contact details for the DPO.
10 January 2022
Updated the privacy notice to include information about consent management tools, standard contractual clauses, and what will happen if we make changes to the privacy notice.
11 March 2019
First published.