Growth Gateway: Trade and investment opportunities in North and West African horticulture

This report, developed by Boston Consulting Group for the Growth Gateway programme, assesses trade and investment opportunities in North and West African horticulture, and provides actionable insights for UK and regional stakeholders.

The report profiles the market landscape, highlights cold-chain logistics and financing as priority opportunity areas. It focuses on Nigeria, Ghana and Morocco, where around half of today’s cold chain opportunity sits.

The analysis estimates the market size, highlights gaps, outlines leading organisations and barriers, and explains why UK firms currently have low visibility in the market. It recommends medium-term strategies, such as refurbished equipment and parts in West Africa, and a broader set of equipment, services and after-sales offers in Morocco, alongside indirect financing through local financial institutions, funds and fintechs.

The document also proposes high-impact actions to close information gaps and create structured connections between UK suppliers, investors and North and West African buyers and intermediaries.