OpenConsultation consultationoutcome

Automated vehicles: protecting marketing terms

From:
Department for Transport and Centre for Connected and Autonomous Vehicles
Published
10 June 2025
Last updated
7 July 2026 — See all updates

Applies to England, Scotland and Wales

This consultation has concluded

Read the full outcome

Automated vehicles: protecting marketing terms – consultation outcome

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Detail of outcome

The responses to the consultation showed strong support for protecting certain marketing terms so that they can only be used in connection with vehicles that are:

  • authorised or listed as self-driving
  • capable of driving themselves safely and legally

Government has made a statutory instrument to protect terms under section 78(1) of the Automated Vehicles Act 2024, so that they can only be used legally to describe vehicles that are authorised or listed in this way.

Original consultation

Summary

Seeks views on protecting the use of certain terms in vehicle marketing so they can only be used for authorised automated (self-driving) vehicles.

This consultation closesran atfrom
to

Consultation description

The Automated Vehicles Act 2024 protects certain terms from being used to market vehicles that have not been authorised as automated vehicles. This will help prevent misunderstanding by ensuring that protected terms are only used when marketing vehicles that meet our self-driving standards.

We are seeking views on which terms should be protected.

View this consultation in Welsh

Documents

Automated vehicles: protecting marketing terms  

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Draft statutory instrument: the Automated Vehicles (Marketing Restrictions) Regulations 2026

PDF, 193 KB, 2 pages

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Ways to respond

Respond online

or

Complete a response form and either

Email to:

consultation@ccav.gov.uk

Write to:

CCAV
3rd floor
Great Minster House
33 Horseferry Road
London
SW1P 4DR
United Kingdom

Updates to this page

Published 10 June 2025
Last updated 7 July 2026 — Show all updates

  1. Automated vehicles: protecting marketing terms – consultation outcome added.

  2. First published.

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