ThisThe guide for schools on communicating with parents about attendance includes: 

• new insights into attendance communications that work (and those that do not)

• practical suggestions about how, what and when to communicate 

• resources to share with parents,parents and carers, including:
  • NHS illness-absence advice
  • a series of animations
• ready-to-use:
  • letter and text message templates
  • phone call scripts
  • content on attendance topics 

Inspirational and instructive videos are also available. The leaders of 8 attendance and behaviour hub schools share their successful approaches to engaging and communicating with parents to improve attendance.

The back-to-school reset guide, by psychologist Dr Martha Deiros Collado, offers advice to share with parents and carers on:

• building excitement together
• focusing on facts rather than predictions
• building independence through simple choices
• easing back into school-time routine early
• helping the new routine to feel familiar
• making goodbyes easier
• addressing anxieties ahead of time
• allowing time to unwind after school